In the UK, lifestyle research agency Tuned-In Research has appointed music, media and communications specialist Nick Priestley as Senior Insight Manager.
Priestley joins from TV broadcaster UKTV, where he worked on the inception and launch of the channel Dave. In his new role, he will be helping manage projects across Tuned-In’s client base.
Founder and MD Douglass Dunn commented: ‘From the first minute we met Nick, no-one was in any doubt that he was Tuned In. His understanding of the digital world and the rapidly changing media landscape perfectly matches the expertise that our clients demand.’
London-based Tuned-In Research was launched by Spring Research in 2006, and works across the entertainment, drinks, digital and youth sectors as well as carrying out independent projects to identify and investigate cultural trends.
Web sites: www.tunedinresearch.com and www.springresearch.co.uk .