Sesame Street’s non-profit educational organization Sesame Workshop has appointed Diana Polvere as Vice President of Market Intelligence, and Karen Driscoll as Vice President of Marketing Services.
Polvere joins from American Express, where she led a team in the Global Marketplace group providing research insights for business initiatives, new product development, product line strategy, brand communications and positioning. Her team was also responsible for market research studies to guide the development of interactive channels and initiatives across various business groups.
In her new role, Polvere will provide producers and businesses with insights about their audiences, markets, customers and performance relative to the competition. She will lead a team responsible for primary consumer market research, syndicated research and media research.
Driscoll previously spent nine years at Nickelodeon, where she helped create and direct marketing programs for the cable channel’s brands. Most recently, she worked as a Marketing Consultant for Worldwide Biggies, a digital entertainment studio.
At Sesame Workshop, Driscoll will oversee the development and execution of marketing plans and programs, leading a team responsible for both consumer and trade marketing programs.
Both report to Suzanne Duncan, VP of the Workshop’s Brand Strategy and Marketing Group, who comments: ‘Karen and Diana’s insight and expertise will guide us as we expand into new markets and further pursue and optimize alternative media platforms.’
Web site: www.sesameworkshop.org .