Ben Money, former Head of Research at sports channel Eurosport Television, has been named VP, International Advertising Research at STAR TV in Hong Kong.
While at Eurosport Television in London, Money was tasked with maximizing advertising revenue and promoting the Eurosport brand by overseeing research activities in the UK, Scandinavia and the US.
In his new role, Money will be responsible for measuring and reporting STAR's global audience. Specifically, his portfolio will include international channels in North America, Europe, Middle East, Southeast Asia, the Philippines, India and Greater China.
He reports to Ron Plante, VP of Research, who comments: ‘Ben’s keen understanding of international media sales coupled with his extensive research skills will prove invaluable as Star TV expands around the globe.’
STAR broadcasts more than 60 television services in Asia and is online at www.startv.com .