Management Buy-Out at Produkt + Markt

In Germany, seven Directors and Partners at qual/quant agency Produkt + Markt have bought the firm, following the retirement of co-founder Dr Paul Pottebaum.

Managing Partners Michael Albers, Heiner Junker and Dr Joachim Scholz-Ligma have each increased their existing share in the company, while MD Karl-Georg Herbert and Divisional Directors Dr Dirk Aderhold, Katja Bergmann und Axel Schomborg have invested in the firm for the first time.

Wallenhorst-based Produkt + Markt, which has around 100 permanent employees and 2,000 interviewers, last year turned over EUR 14.2m. The company, which was founded in Osnabrück in 1973, offers a wide range of market research methods including product research, brand and image studies, customer satisfaction and loyalty research, segmentation, distribution and pricing research. Its customers include national and international firms in the insurance, financial services, publishing, telecoms, energy, health and agribusiness sectors.

'We are delighted with our four new shareholders and look forward to the future,' Albers, Junker and Scholz-Ligma said in a statement.

Web site: www.produktundmarkt.de .