| |
Autonomy Launches Social Site Tool
In the US, web technology firm Autonomy Interwoven has launched a tool that automatically listens to content on sites such as Facebook, Twitter, and YouTube, and analyzes the dialogue to understand user sentiment.
The firm's new Social Media Analysis solution combines its web content management (WCM) platform with its intelligent data operating layer (IDOL) software to help marketers listen to, understand, and act on social media insight.
IDOL connects to any form of information and any channel - including call center, audio, customer relationship management systems, and traditional media and video - to provide a holistic view of the customer.
The system then analyzes the information from these sources to automatically form clusters of sentiment - positive and negative - using pattern matching techniques, and probabilistic modeling that treat words as symbols of meaning rather than simple data. Then WCM engages users in a dialogue to enable marketers to act upon the meaning and insights gathered by IDOL.
According to the company, the challenge of understanding this type of information is complex as the language is more conversational, and contains familiar expressions, slang, and varying emotional undertones (such as sarcasm, excitement and disappointment).
'Our 'Meaning Based Marketing' approach, which can derive meaning from human friendly information, and empowers marketers to automatically act on those insights, will transform how organizations engage with customers in the years to come,' states CEO Anthony Bettencourt.
Autonomy Interwoven is headquartered in San Francisco, US and Cambridge, UK, with additional offices throughout the US, Europe, Asia and Africa.
Web site: www.autonomy.com .
|
