European Rethink for Millward Brown

Millward Brown has announced the launch of a new structure for its Europe business, merging the UK/Ireland and Continental Europe regions. Seven Directors are named for a new European Board.

The new region will be managed by a team of partners with accountability for a specific practice area, and sharing overall responsibility for the firm's European business. The reorganization aims 'to put everyone, including senior management, closer to clients, to build stronger local businesses and to create a more adaptable organization.'

The move divides Europe geographically as follows: a Southern European Region consisting of Portugal, Spain and Italy; a North Western European Region including France, Germany, Denmark, Finland, the Netherlands, Switzerland, Austria and Sweden; and a Central and Eastern European Region comprising Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey and Ukraine.

Effective immediately, the following form the European Board:

• Cath Booth - European Director and Client Officer
• Elizabeth Brownhill - European Director and Chief Financial Officer
• Juan Ferrer-Vidal - European Director and Managing Director, Southern Europe
• Krzysztof Kruszewski - European Director and Managing Director, Central and Eastern Europe
• Janet Ogundele - European Director and Talent Officer
• Jan Oostveen - European Director and Managing Director, North Western Europe
• Tim Wragg - European Director and Managing Director, UK and Ireland.

CEO Eileen Campbell comments: 'I am very excited about our new approach to the European business. It strikes the right balance between building teams that are locally responsive to our clients' needs, while also delivering access for all to the many resources housed throughout our European businesses. It means that our business structure is more closely aligned with that of our clients.'

Millward Brown's home page is at www.millwardbrown.com .