Amadesa Tool Matches Web User Data to Content

In the US, web site testing and personalization solutions firm Amadesa has launched an automated, site-side behavioural targeting capability, which analyzes anonymous user data and matches content to each visitor.

Headquartered in Evanston, Illinois with additional offices in Israel, Amadesa delivers a Software-as-a-Service (SaaS) solution for end-to-end web site testing and personalization.

The new Behavioral Targeting solution uses an algorithm to analyze hundreds of user data points in real time, in order to determine which campaign promotion, category image or other content element is most compelling.

In addition, an in-session update captures visitors' actions and behaviors, incorporates them into 'personas' and acts on these findings in real time.

'Although the technology is sophisticated, the integrated user interface makes Behavioral Targeting easy to implement with little follow-up required of the marketer' explains CEO Rita Brogley. 'This automated personalization creates micro-segments to engage consumers more quickly and take them deeper into the site to ultimately improve conversions and engagement.'

Web site: www.amadesa.com .