Wetpaint Measures Online TV Engagement

In the US, online communities network Wetpaint has released what it describes as the first-ever measurement tool that gauges online engagement with popular TV programs, rather than just measuring the size of the viewing audience.

The new Wetpaint TV Fandex solution measures the audiences from sites such as Facebook, Twitter, Google and its own fansites, and generates rankings through an algorithm that tracks consumption and creation of content and 'fan buzz'.

This supplements Nielsen rankings and is calibrated to measure both the online footprint of popular shows with an established fan base, as well as the rate at which emerging TV shows generate early online buzz.

'Fans now have the tools to connect and evangelize and they are using them with gusto,' said CEO Ben Elowitz. 'The TV Fandex provides networks and producers with the first gauge of the winners and losers in creating and retaining an online audience.'

Wetpaint provides a tool for fans and brands to create fansites where consumers can share their knowledge, connect with others, and create a community. A recent survey indicated that more than 30% of fans on these fansites spend more than five hours a week connecting with other fans on subjects related to their favorite show.

Web site: www.fandex.com .