NPD Introduces Supermarket Deli Tracking

In the US, consumer and retail specialist the NPD Group is now tracking consumer shopping habits, purchases and perceptions of the supermarket deli counter through its new service 'DeliTrack'.

Designed for manufacturers and retailers, the service provides consumer insight on purchase measures, attitudes, and needs relating to prepared food, ready-to-eat goods, deli lunch meat, and cheese purchases from retailers.

Information is collected from members of NPD's online consumer panel, which comprises more than 3 million registered individuals.

'The consumer insights delivered by DeliTrack will benefit manufacturers in product development, marketing, and sales, and will provide retailers with a better understanding of deli customers' needs and the means to gain a competitive advantage, stated Michele Schmal, VP of Foodservice Product Development.

Port Washington, NY-headquartered, NPD also runs the CREST (Consumer Reports on Eating Share Trends) by collecting daily information from an online panel to assess consumers' purchases of meals and snacks.

Earlier this week, the firm promoted Arnie Schwartz to the role of President of its US Foodservice business unit, which provides insights used by manufacturers, operators and distributors of products in the restaurant and foodservice industry.

Web site: www.npd.com .