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Harris Hires Tech and Media Leader
Harris Interactive has hired Michael Saxon as Senior Vice President for the Technology, Media & Entertainment and Telecommunications (TMT), North America business unit, responsible for the overall leadership and business growth of the TMT Sector.
Saxon, who will be based in Princeton, NJ, has more than ten years' business research experience in the advertising, media and telecoms industries, and will focus his early efforts on developing new products in the media and entertainment space. He reports to Frank Forkin, President of Client Services, North America, who comments: 'Mike brings a rich background of industry knowledge and experience in both syndicated and custom market research.'
Most recently, Saxon was Senior Vice President, Brand & Communications at TNS, North America, where he also led the development of online ad effectiveness measure the TNS Digital Suite. He worked previously at IAG Research and the Nielsen Company, both in media research roles. He holds a Master of Science in Business Administration from University of Illinois at Urbana-Champaign and a Bachelor of Science in Industrial and Labor Relations from Cornell University.
The firm is online at www.harrisinteractive.com .
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