Synovate MMA Arrives in Asia Pacific

Synovate has rolled out its Marketing Management Analytics (MMA) business across the Asia Pacific region.

Parent firm Aegis merged MMA into Synovate last December, with the aim of enhancing marketing and research synergies between the two companies.

MMA was formerly part of Aegis Media, and for the previous two years, it had collaborated with Synovate to provide marketing mix modelling expertise for the research firm's clients.

Christophe Grimont, Head of Synovate Business Consulting South East Asia and India, explains: 'The combination of Synovate's attitudinal and behavioural consumer data with Synovate MMA's marketing mix modelling expertise provides our clients with more rigorous, in-depth analysis to help boost the return on their marketing investment.'

In India, Synovate MMA will now work closely with the Synovate Business Consulting teams in Delhi and Mumbai.

Naresh Priyadarshim, who is Head of the division in Delhi, says the roll-out will provide a strong advantage to Synovate's clients in the region by enabling them to make more predictive and effective business and marketing decisions based on the consulting unit's portfolio of analytics and marketing solutions.

Web sites: www.synovate.com and www.mma.com .