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TNS Gets Australian Subscription TV Contract
TNS Media Research has been awarded a ground-breaking three year audience measurement contract to gain new insights into the viewing and behaviour of audiences in subscription TV homes across Australia.
The contract has been commissioned by Multiview Analytics (MVA) - a newly created independent organisation established by subscription TV ad sales house Multichannel Network (MCN), to provide research and audience measurement services to the broader media and marketing community.
Former Nielsen Media Research/ACNielsen Media executive Ian Garland will lead the organisation, which will also co-ordinate and develop the industry's advertising spot verification service.
Known as Multiview, the service will use the TNS RaPiDView solution, which uses set top box data collection and return path technology.
A representative panel of 10,000 households will be recruited and maintained by TNS Australia from MCN shareholders' AUSTAR and FOXTEL subscriber databases. This panel will measure digital TV services carried on the operators' platforms, including live viewing and other activities such as time shift viewing, high definition channels, interactive services and Video on Demand services.
Garland says that the panel is designed to complement, not replace, the current OzTAM and RegTAM ratings used by subscription TV. MVA will manage and supply the subscription TV ratings and interactive advertising response information from the return path panel, and the first reports are expected to be available in the final quarter of 2009.
'We are delighted to have been chosen by the Australian subscription TV industry to create and manage the Multiview service,' stated Nick Burfitt, Global Head of RaPiDView. 'We look forward to helping Multiview Analytics gain valuable insights from this information and to develop the service in the months and years ahead.'
Web site: www.tnsglobal.com .
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