Webtrends Maps Company News to Analytics

Traffic analysis firm Webtrends has developed a Software as a service (SaaS) version of its analytics solution. New features include the ability to plot site metrics against other company data.

The firm says the new Webtrends Analytics 9 'aims to make data the interface' by offering a range of new features including the ability to overlay company news from RSS feeds, sales and other business data on top of web metrics, in order to determine how other marketing investments influence the web site.

Key web metrics are automatically translated into non-technical English text, which can be shared throughout an organization and viewed in any interface including PowerPoint, Word and other formats.

Data from mobile applications and devices can be sent to Webtrends hosted collection service for processing and analysis alongside web site traffic and other data. In addition, data can be extracted from widgets, dashboards and other applications with Webtrends data, and this can be combined with other business intelligence tools.

'Analytics 9 turns the page for an entire industry that has just been focused on reporting, and brings the depth of the data that we collect to life for the entire enterprise to analyze and take action with,' said CEO Alex Yoder.

The firm is online at www.webtrends.com .