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NDS and TNS Link for Foxtel Audience Analysis
In Australia, TV technology firm NDS and TNS Media Research have partnered to track and analyze audience behaviour across pay-TV operator Foxtel's network, to enable it to introduce advanced advertising products.
Using a combination of NDS' Dynamic Audience Measurement System and TNS's RaPiDView service, the pair will collect enhanced viewing information in homes that have agreed to participate in a measurement panel.
In addition to tracking audience behavior in relation to live TV, the technology will also monitor DVR and VOD viewing and usage.
TNS's RaPiDView service delivers information gained from the Return Path Data stream from digital set-top boxes, providing tracking of the channels and ads viewers watch and the services they use.
Patrick Delany, Foxtel's Executive Director of Sales and Product comments: 'In a competitive market, we have to understand which services appeal to our subscribers, so we can provide a product that suits their viewing habits. With NDS Dynamic, integrated with the TNS RaPiDView service, we will have access to valuable information that can be used to improve the way we package, promote and sell our services.'
Recently, RaPiDView was selected for use by the Australian subscription television (STV) industry as it established an independent company called Multiview Analytics to operate a home audience panel of 10,000 pay-TV homes.
Web sites: www.nds.com , www.tnsglobal.com and www.foxtel.com.au .
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