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CARMA Updates Social Media Analysis Tool
US-based CARMA International has updated its Social Media Access analysis tool, to provide new methods for analyzing reader comments and hyperlinks appearing within social media, and help clients understand how blog contents are affecting their image.
In addition, the firm has introduced new and enhanced features to its media monitoring and top-line measurement tool, NewsAccess. This includes a means for allowing users to choose to view social media results alongside traditional media results, or display social media data in a separate interface. In this way, the firm says blogs, message boards/forums, and tweets can be included or separated from print, online and broadcast media coverage.
CARMA can also apply tone ratings (ie negative, positive, neutral) to articles in NewsAccess and Social Media Access, after which its team of researchers will evaluate and apply tone to all or selected media coverage.
CEO Albert Barr comments: 'For more than 25 years we've demonstrated our expertise in the analysis of traditional media. However, in recent years, we've focused heavily on integrating social media into our portfolio and have now also incorporated the ability to track Twitter and other important conversation types.'
CARMA International is headquartered in Washington, DC with offices in seven Asian cities plus London, Paris, Sao Paulo, Toronto, and Wellington, NZ.
Web site: www.carma.com .
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