Devilfish Offers Market Research to Gaming Industry

In the UK, online gambling firm Devilfish Gaming - named after its poker playing ambassador David 'Devilfish' Ulliott - has diversified by launching a consultancy which will provide market research and market and competitor analysis to the gaming industry.

The new Devilfish Services unit is staffed by gaming executives with B2B and B2C online and offline gaming experience, along with knowledge of building businesses from scratch.

They are already working for a number of clients in the casino and online gaming markets; offering a wide array of services to support business planning from marketing strategy, marketing planning through to supplier selection.

CEO Paul Barnes commented: 'We are unique, because we both operate an online gaming business and share that know-how with selected businesses in non-competing markets. The market environment is changing and we are diversifying to benefit from the new opportunities in B2B alliances.'

Devilfish Gaming is fronted by Ulliott, who is active in promoting the business and is one of Europe's best known poker players.

Web site: www.devilfishgamingplc.com .