Krajicek Moves Up to MD, GfK Technology

In New Jersey, GfK Custom Research North America has promoted David Krajicek to Managing Director, GfK Technology.

Krajicek, who has more than 18 years' research and consulting experience from technology companies, has worked for GfK for around 14 years. Most recently, as EVP for GfK Brand & Communications, he specialized in brand health measurement and management, positioning optimization and marcoms effectiveness research.

He has a PhD in Cognitive Psychology from Claremont Graduate University and a BA in Psychology from the University of California in San Diego.

In his new role, Krajicek will be responsible for a team of market researchers specializing in servicing clients in the IT/telecoms industries.

'David's unique talent will enable us to provide innovative solutions and critical intelligence that will help our clients stay ahead in this fast-changing market,' stated Thomas Finkle, Chief Client Services Officer of GfK Custom Research North America.

Web site: www.gfkamerica.com .