Visible Measures Gets Investment Boost

US-based video analytics firm Visible Measures has secured an undisclosed amount in Series C financing from DAG Ventures, which invests in Internet video and media technology companies. The firm has also appointed Tom Brennan as Chief Financial Officer.

Since it was formed in 2005, Visible Measures has raised about $19m in venture funding to further develop its technology, which measures online video audiences and how they engage with both content assets and ad placements.

'We have been fortunate to continue to see rapid customer adoption and expansion of our business', says founder and CEO Brian Shin. 'We are adding capacity and capabilities in many areas to facilitate our growth. This additional funding will further support our expansion and help to broaden our relationships with the world's largest brand advertisers and Internet video publishers.'

Brennan co-founded and worked as CFO and Vice President of Strategic Alliances at software-as-a-service (SaaS) provider OpenAir, and led the firm through three rounds of financing and ultimately its sale to NetSuite in June of 2008.

'Tom is a successful entrepreneur who brings years of financial and operational expertise to our team and we are thrilled to have him on board,' added Shin.

Web sites: www.visiblemeasures.com and www.dagventures.com .