Former Synovate Exec Builds New Firm

In Germany, former Synovate Director Lenard Goedeke is about to open LeGoResearch, a new consultancy which will supply customer management, brand and communications, and price and product research, primarily to clients in the financial services sector.

Goedeke spent the past three years as Director of Client Services at Synovate, prior to which he was MD of Synovate Denmark. Before this, he worked as Deputy MD at Roland Berger Market Research, prior to its acquisition by Synovate. During his career, he has also worked as Divisional Manager at GfK Custom Research, and as Department Head at Ipsos. He studied Economics at the Westfälische Wilhelms-Universität Münster.

'LeGoResearch offers tailor-made approaches and our independence allows us to implement solutions that provide our customers with support for business success as well as completely new insights,' explained Goedeke.

His firm's portfolio will include consulting services such as the evaluation of research programs, as well as audits and action workshops.

LeGoResearch will open in Hamburg on 1 November 2009, when it will be online at www.legoresearch.com .