Ipsos and Livra Launch Opinion Community

Ipsos and its online panel firm Livra are to launch an online community for users to share and gather opinions.

ThatSaid.com was developed in conjunction with Buenos Aires-headquartered Livra, which has been running online research communities in Latin America for ten years, and was acquired by Ipsos last year.

The site will enable members to create user-generated polls to find out what their friends and the community think, and share this feedback on any social network. They will also be able to write and read reviews about any product, service, place or topic and incorporate Google images and YouTube Videos.

Livra co-founder Diego Meller explains: 'Just as you have social networks like YouTube or Flickr that are focused on sharing videos, photographs or other content, ThatSaid.com's focus is on sharing opinions. It will offer value to users by providing them with a platform to interact with one another and will enable them to shape the future of products and services by participating in online surveys.'

The solution will offer surveys to community members in early 2010, and feedback will be used to provide intelligence to Ipsos clients.

Web sites: www.thatsaid.com , www.ipsos-na.com and www.livrapanels.com .