Broad-Ranging Upgrade for MTdiamTtrie

French media research agency Médiamétrie is planning to invest between EUR 25m and EUR 30m over the next three years, to improve existing services and develop new offers for broadcasters.

According to CEO Bruno Chetaille, from January 2011 the firm's daily audience rating service (Médiamat) will include on-demand and catch-up TV viewing, and a year later, PC viewing data will be added.

Next year, the firm also intends to provide a measure for video gaming and to track public awareness and use of online gambling web sites. Médiamétrie also hopes to provide a viewer rating for mobile gaming sites.

In addition, Chetaille said that his company intends to integrate its two current Internet measures: Cybermétrie, which measures site traffic, and Médiamétrie//Netratings which measures the habits of online audiences. It has also signed an agreement with online analytics firm Alenty to co-develop a measure of time spent on the 'Net.

For radio ratings, in 2011 the firm will test an automated People Meter system to measure panellists' radio listening habits. If this pilot proves successful, it will roll out the methodology in 2012.

Earlier this year, Médiamétrie and Nielsen partnered to launch a study of French mobile phone consumer behaviour.

For 2009, the firm and its subsidiaries are likely to record a turnover of between EUR 58m and EUR 65m.

Web sites: www.mediametrie.com and www.alenty.com .