Nielsen's Whiting Joins MarkMonitor Board

Brand protection specialist MarkMonitor has appointed Nielsen's Vice Chair Susan Whiting to its Board of Directors.

Whiting joined ACNielsen as a Management Trainee in 1978. She became President and COO in 2001, and within nine months assumed the role of CEO as well as President. In 2007, she was appointed Chairman of Nielsen Media Research and EVP of The Nielsen Company, with marketing and product leadership responsibilities for all Nielsen business units. She was subsequently named Vice Chair of Nielsen in November 2008.

MarkMonitor says that Whiting will bring 'valuable insights' as the firm shapes the emerging brand protection category.

'Susan's decades of experience working with the marketing organizations of the world's leading brands is a compelling addition to the MarkMonitor Board,' said President and CEO Irfan Salim. 'Her insights on how companies mine data to build brands will contribute a valuable perspective to MarkMonitor and I look forward to her participation and guidance.'

Web site: www.markmonitor.com .