TNS Re-Signs for TV Audience Measurement in Israel

In Israel, the IARB has awarded syndicated research specialist TNS Telegal a new five-year contract to continue operating the national Israeli Television Audience Measurement (TAM) service.

Non-profit IARB was founded in 1995 to establish and operate a TV viewing audience measurement system in Israel.

Its Board awarded TNS Telegal the original contract in 1998, and the agency will continue to work with colleagues in TNS Media Research to provide TAM currency through the existing 580 strong household panel.

This panel will continue to use the TNS 5000 series PeopleMeter audience measurement tool, which currently has 57,000 meters deployed in 35,000 homes across the world.

'When the new service commences next year it will have some significant enhancements,' explained TNS Telegal MD Eitan Kassif. 'This includes a shift from the current picture-matching to enhanced audio-matching technology, which will allow the IARB to understand the changing television environment - including measurement of interactive services and non-linear viewing.'

Web sites: www.midrug-tv.org.il and www.tns-global.com .