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Itracks Upgrades Online Community Product
Canadian-based online data collection specialist Itracks has upgraded its market research online community (MROC) offering. Populis version 1.5 offers increased member participation, a new reporting utility and an SMS communication module for community managers.
Itracks says it has also integrated its online qual, quant and concept-testing tools with MROC and added a points system that allows managers to easily track member activities.
VP and CDO Doug Bates comments: 'Our advantage in the online community space is our ability to integrate both quantitative and qualitative research exercises within the community environment. We continually develop additional custom tools that are aimed at making easier the job of the community manager to collect, analyze and report on the data collected within their community.'
Itracks says the launch coincides with a 40% increase in online bulletin board focus group activity and the successful launch of its International Online Moderator Community at www.moderatorcommunity.com . Company home page: www.itracks.com .
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