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Funds for Ownership-based Ad Targeting Firm
Media targeting firm OwnerIQ has raised $5.8 million in growth financing, led by Kepha Partners. Funding will be used to grow the sales operation, to expand the firm's proprietary data solutions and enhance its advanced media-buying platform.
OwnerIQ bases its behavioral targeting solutions on information about what people own, stored in a proprietary database, integrating this with its MOST™ real-time, cross exchange media buying platform. Segmentations include 'intenders' looking to buy for the first time to long-term owners who have owned a product for years.
OwnerIQ was founded in 2006 and is backed by a consortium of venture capitalists, all of whom have participated in the new round: they are Atlas Venture; Egan-Managed Capital; CommonAngels; and Mass Technology Development Corporation.
Eric Hjerpe, General Partner at Kepha Partners, says OwnerIQ has 'consistently delivered premium solutions for top brand advertisers using their unique ownership related behavioral targeting data and techniques, and has layered on top of that one of the most advanced, real-time, cross exchange media buying platforms in the industry.'
OwnerIQ founder and CEO Jay Habegger says the very high level of financing interest reflects both his firm's significant revenue growth and stable of top brand advertisers, and its unique offerings and good positioning.
Web site: www.owneriq.com .
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