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TNS-BMRB Launches New Division
TNS-BMRB has announced the launch of its first new division, 'The Communications Research Centre', a UK-based specialist team dedicated to communications research for the public sector.
Including more than twenty experienced researchers, the team includes veterans of such high-profile campaigns as 'Change4Life', 'THINK!', 'Act on CO2' and 'Sex Worth Talking About' and will draw on resources available from within the wider company, including behaviour change frameworks and tools such as AdEvalTM. The firm says the centre will focus on and provide thought leadership on 'topical issues such as measuring behaviour change in the social marketing arena, evaluating digital campaigns, partnership marketing and the role of emotion in public sector advertising.'
The Communications Research Centre will report to CEO Michelle Harrison, closely supported by Directors Helen Angle, Jenny Skelly, Katherine McIsaac and Sally Malam.
Harrison says the Centre's objective is 'to offer specialist boutique style research services, with all the additional advantages of being supported by a global agency network.' She continues: 'The approaches needed to lead a successful communications programme in the public sector differ considerably to the campaigns being pushed out by big brands. The Communications Research Centre will take techniques and solutions used in commercial research and adapt them using tried and tested methodologies developed through years of working with the public sector.'
TNS-BMRB is part of Kantar, within WPP. Web sites: www.tns-bmrb.co.uk and www.kantargrouptns.com .
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