New Decade, New Identity for Infogroup

Database giant Infogroup has announced a rebrand, aimed at providing clients with 'a more unified approach'. MR subsidiary Opinion Research Corporation is among the major brands keeping their identity while strengthening their positioning as an Infogroup company.

Other brands to be retained include infoUSA.com, Salesgenie.com, OneSource and Yesmail. The Group says the move will build on the legacy and strength of its individual business units but enable it 'to deliver multiple capabilities to solve the customer's sales, marketing and research needs.'

The rebranding effort starts immediately, but will be implemented in phases, 'throughout 2010 and beyond'. A new logo described as 'fresh' and 'cutting edge' features a distinct letter 'i', representing the international sign for information: the Company has been known for over three decades for its proprietary databases and services which power the directory services of web sites including the major search engines.

'Our unified brand will help clients and potential clients better understand who we are and how we can help them' explains CEO Bill Fairfield. 'This is much more than a new look and feel for the Company. It is a transformation in the way we think and operate that will significantly help our customers achieve better returns with their marketing spend. Our goal is to continue our focus on bringing new products and services to the marketplace that will keep our customers at the forefront of technology and ahead of their competitors - all under one resource - Infogroup.'

The group, based in Omaha, NE, USA, is online at www.infogroup.com .