Social Media Specialist Filtrbox Acquired

In the US, software firm Jive has acquired social media monitoring firm Filtrbox. Financial details about the transaction were not disclosed.

Filtrbox's services are used to filter web conversations in real-time, and to analyze 'influencers' in the marketplace. The deal will see these integrated into Jive's Social Business Software (SBS) platform, to help clients use the social web to make decisions; develop products; and engage with customers, prospects and brand influencers.

'The true value of listening to conversations on the social web is in identifying and engaging in those real-time conversations that will move the organization forward,' stated Filtrbox founder and President Ari Newman. 'Together, Jive and Filtrbox will elevate the value of monitoring and engagement for companies who use the social web to grow their business.'

Web sites: www.jivesoftware.com and www.filtrbox.com .