$22m Investment for Visible Technologies

Social media monitoring and engagement specialist Visible Technologies has secured $22m in Series C funding, which it says will be used to further strengthen its technology platform and expand into international markets.

The company has also appointed former First Data Corporation President of Analytics Kelly Pennock, and software industry veteran Elizabeth Morgan as SVP of Products and Services to drive product development.

This latest round of funding has been led by new participant Investor Growth Capital (IGC) and existing investors Centurion Holdings, Ignition Partners, In-Q-Tel and British marcoms group WPP.

WPP and Ignition Partners were involved in a $12m second round investment in 2007, and WPP already owns a stake in the firm.

'This funding allows us to accelerate our growth path to continue meeting the demands of global customers and help them drive real business results through successful online consumer engagement,' stated CEO Dan Vetras. 'We chose IGC as our partners to lead the round for their market expertise, track record in creating sector-leading companies and ability to help us expand in markets outside North America, especially in Europe.'

Web site: www.visibletechnologies.com .