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Ipsos Completes MRBI Acquisition
Ipsos has completed the acquisition of polling and research firm The Market Research Bureau of Ireland (MRBI) from WPP, and branded the firm Ipsos MRBI.
 Last summer, Ipsos agreed to acquire MRBI, which WPP was required to sell for competition reasons by an EC ruling.
MRBI was founded in 1962 and acquired by TNS in 1996, becoming part of WPP with TNS' acquisition in 2008. The firm has particular strengths in polling, media audience measurement and stakeholder management research, and its main business in custom quant research is supported by significant panels business and a strong qual team.
Damian Loscher, MD of Ipsos MRBI described the merger as 'the perfect partnership', with Ipsos adding the capacity to invest in new techniques and innovation.
'We have access to that wealth of experience and can bring that to bear in the Irish market,' he added.
Web sites: www.ipsos.com and www.ipsosmrbi.com .
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