Debut for Webtrends Mobile Measure

Web analytics firm Webtrends has released a new tool to measure and quantify how customers are engaging with both mobile web sites and mobile applications.

The new 'Webtrends Mobile Analytics' solution measures all drivers of traffic to mobile sites, including paid advertising, other web properties and social media tools and networks.

By integrating mobile, standard web and other online data, the tool has been developed to enable marketers to understand how mobile investments contribute to broader marketing programs. It creates and tracks any number of metrics to help clients better understand the performance and adoption of mobile web sites and applications.

Additionally, it will also help prioritize site design decisions, based on insight about the mobile devices customers use.

'Webtrends Mobile Analytics provides our customers meaningful insight into the adoption and effectiveness of their mobile assets,' explained CEO Alex Yoder. 'Business on the web is synonymous with business on a mobile device and Webtrends will help measure and optimize mobile assets and applications alongside the rest of a client's customer intelligence data.'

Web site: www.webtrends.com .