iMotions Pushes Attention Tool in South America

Global eye tracking software firm iMotions has partnered with Chilean eye tracking services company EyeOnMedia to deliver its Attention Tool solution to clients in Chile, Peru, Ecuador, Argentina and Columbia.

Founded in 2005, iMotions is headquartered in Denmark with additional offices in the US and India.

Its Attention Tool combines eye tracking, reading and emotion metrics, to provide insights into consumer behavior. Clients currently include FMCG and market research firms, and iMotions says that the demand for eye tracking in market research has driven it to expand its sales network.

'We see this as an important first step in expanding our sales network in South America and we have big expectations for this agreement with EyeOnMedia,' states iMotions CEO Peter Hartzbech. 'For us it is very important to find resellers that know the market, and with a local reseller we can offer our clients a stronger presence and an even faster customer service response.'

EyeOnMedia CEO Juan Pablo Rodrigues says Attention Tool has a 'strong value proposition' for his firm's clients, and sees 'huge potential' in rolling out the tool to the market research industry in South America.

Web sites: www.imotionsglobal.com and www.eyeonmedia.net .