Marketing Firm Builds for 'Data-Centric Future'

In the UK, marketing agency GyroHSR has launched a new data practice, to meet clients' needs for greater alignment between data and analytics expertise, and campaign and creative planning.

GyroHSR has 17 offices in 10 countries across Europe, North America and the Middle East, and employs more than 600 staff worldwide.

For this latest initiative, the firm has partnered with data marketing specialist Blueberry Wave, to help clients utilise their business information for more effective deployment of their marketing programmes.

Blueberry Wave's Planning Director Pamela Bath explains: 'Just being able to capture and store data is not enough, our customers need to be able to see the picture of their customers that it paints and to ensure that as their marketing needs develop, their data strategy does too.'

The two firms will combine their expertise and experience to provide data planning and consultancy through to technical design and database hosting, to support client campaigns.

Richard Mabbott, Head of Strategic Planning, GyroHSR adds: 'From a market perspective, we are seeing an increasingly data-centric future and we want to be in the strongest possible position to capitalise on this for our clients.'

Web sites: www.gyrohsr.com and www.blueberrywave.com .