Globalpark Debuts Mobile Panel Solution

Panel, community and survey software firm Globalpark has introduced a new mobile panel solution at its annual Mobile Research Conference in London this week.

The solution is built on Globalpark's Enterprise Feedback Suite (EFS), further extending the integrated platform for panel, community and survey management; and gives research participants and brand advocates access to a panel community account, incentives and questionnaires from their mobile phones.

Globalpark says it aims to make providing feedback as easy as possible for participants, taking advantage of individual downtime while also capturing opinions closest to 'the moment of truth'. 'Though normally integrated with an online panel community, accessed from desktops with an Internet connection, the system also makes it possible to run 'pure' mobile panels without the necessity of web access.

CEO Lorenz Gräf comments: 'We look forward to sharing our vision of advanced and flexible mobile feedback solutions, and providing the technology platform to help organizations engage with mobile audiences.'

Founded in 1999, Globalpark has offices across the US, UK, Germany and Austria.

Web sites: www.mobileresearchconference.com and www.globalpark.com .