BrainJuicer Buys Back Shares for Incentive Scheme

In the UK, BrainJuicer CEO John Kearon and investor Unilever have sold 650,000 shares back to the company, in order to set up an equity-based incentive scheme for its employees and management, and support the firm's growth strategy.

The proposal for the 'Long Term Incentive Plan' (LTIP) will be put to shareholders at the firm's forthcoming AGM.

Kearon and Unilever each sold back 325,000 shares, at a cost to the firm of £1m. The bought-back shares will initially be held in Treasury and then passed to the firm's Employee Benefit Trust.

The sale leaves Kearon with 42.1% of shares, while Unilever now holds a 36.8% stake in the firm.

Web site: www.brainjuicer.com .