Verve Unveils 'Quick Fix' Panel Solution

UK-based custom panels specialist Verve has launched a solution to enable clients to create short-term, closed branded panels or communities with their customers, to meet a specific research project objective.

Verve was set up in 2008 by Andrew Cooper, Mike Hall and Jon Gumbrell - founders of Research Now, Hall & Partners and the iD Factor respectively - to manage and maintain customer advisory panels and online brand communities.

Last year, the firm opened its first overseas office in Sydney, Australia from which to offer panels and communities in Australia and New Zealand.

Its new 'Verve Project' is designed for clients who want to create a panel for feedback on a specific issue, such as a new product or concept. The firm says this gives companies the opportunity to see a live panel or community in action, test recruitment and understand how customers interact with their brands.

'Verve Project has been designed and built in response to clients who are looking to build customer panels or communities for their business, but want to try something on a short-term, project basis to start off with,' states Emma Morioka, Partner, Proposition Development.

'It can be used for both regular research projects and for answering those burning questions that there is neither the time nor budget to run.'

Web site: www.addverve.com .