CIMM Publishes Set-Top-Box Lexicon

In the US, the Coalition for Innovative Media Measurement (CIMM) has introduced the Set-Top-Box (STB) Lexicon, a common set of more than 800 terms of use for analyzing and processing STB measurement.

CIMM was formed last August by 14 of the nation's largest media companies, agencies and advertisers, to promote innovation in audience measurement for TV and cross-platform video.

In January, the organization initiated the project to establish the lexicon, and test the methodologies behind the terms, using test data from STB data providers.

Available at www.cimm-us.org/lexicon.htm , CIMM says the new glossary will provide a shared language to inform its future STB pilot projects. It will also support broader industry innovation and collaboration among end users of STB data, including television content providers, media agencies and advertisers.

CIMM submitted the lexicon for review to more than 30 companies and organizations, including cable, satellite, and telco distributors, hardware and software companies, and industry associations. The organization says it will continue to solicit feedback from across the industry to edit and expand the Lexicon as STB measurement evolves.

Media research consultant Charlene Weisler authored the STB Lexicon, drawing from the RFIs submitted by data and technology providers. To achieve this, Weisler worked closely with CIMM MD Jane Clarke, the companies that submitted RFIs, and the CIMM STB Working Committee.

'Analysis of STB data remains in its formative stages, and getting to the next level in data collection, aggregation, and measurement will require that everyone in the industry speaks the same language,' states Clarke. 'With the CIMM STB Lexicon, we're providing a strong foundation for cross-industry collaboration around set-top box data as it becomes increasingly available.'

Web site: www.cimm-us.org .