Ipsos Social Research Institute Goes Global

Ipsos has rolled out its Social Research Institute globally, to provide clients with an international understanding of social policy and research methods, while drawing on the firm's extensive knowledge of social research conducted in the 64 countries where it has offices.

The company has worked for c.300 central government departments around the world, as well as hundreds of municipal authorities and major multinational organisations interested in social issues (such as the UN and World Bank). From this social and political research work supported by around 400 researchers, the firm generates an annual turnover of around EUR 100m.

Client projects include all types of social research including policy formulation and testing, citizen and service user satisfaction studies, evaluations of impact, communications and branding work, social marketing research and stakeholder audits.

'The Ipsos Social Research Institute will help us to build on years of experience to provide real added insight for our clients,' comments Darrell Bricker, CEO of Public Affairs. 'In particular, it will help us expand our already extensive work with multinational organisations interested in social issues by providing a truly global social research capability.'

Director of the Ipsos Social Research Institute, Bobby Duffy, adds: 'We have vast experience in all areas of public policy across the Ipsos network, and The Ipsos Social Research Institute will help us to better share that with clients and the research community.'

As part of the roll out, Ipsos has today launched a new report, 'One World, Many Places', which uses new data from its Global [at]dvisor study to look at how satisfied citizens are with their area and local government and the most important factors driving those perceptions.

Web site: www.ipsos.com .