SSI Launches Consumer Panel in New Zealand
Survey Sampling International (SSI) has launched a new online consumer panel in New Zealand. The panel is expected to grow to 50,000 members in its first 6 months.
The panels are part of the company's new sampling platform-SSI Dynamix, which links to SSI's online panels as well as to web sites, social media, affiliate partners and more to form a live access stream. The system then tracks and records respondents' participation, just as if they were on a panel.
Of the firm’s 27 existing proprietary panels, 8 are in Asia Pacific.
‘The New Zealand market offers a sophisticated retail industry and quality manufacturing base as well as renowned tourism opportunities,’ explains Peter Blansjaar, MD of SSI Oceania. ‘SSI saw a clear need to create a proprietary panel to support our clients here’.
Web site: www.surveysampling.com .