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Game On for Aegis' Integrated Sports Agency
In the US and UK, Aegis Media has launched a sports sponsorship and lifestyle marketing agency called Team Epic, which combines its Velocity Sports & Entertainment and Vivid Marketing agencies, with the research capabilities of Sponsorship Research International (SRi).
Additionally, Isobar will provide digital media services, and in the longer-term, the new agency will link with out-of-home specialist Posterscope.
Team Epic will be managed by an executive committee made up of current Velocity Principals Dave Grant, Mike Reisman, Bob Wilhelmy and Alex Nieroth, and Vivid Principals Erik Peterson and Andy Cook.
The new agency will combine traditional event and sponsorship marketing with experiential marketing and digital media options such as online social media and mobile media.
'Team Epic has been developed with an eye on today's consumer trends,' said Reisman. 'We believe it is critical to provide our clients with forward thinking ideas to get close to their consumers - both B2B and B2C - in the most intimate, compelling and measurable ways.'
Web sites: www.anepiccompany.com and www.teamsri.com .
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