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Coremetrics is Next Buy for IBM
Computer giant and SPSS-owner IBM has agreed to acquire US web analytics specialist Coremetrics, further expanding its business analytics capabilities. Terms were not disclosed.
 The move follows IBM's recent purchase of advanced analytics firm National Interest Security Company (NISC), and its $1.2bn acquisition of MR software and predictive analytics giant SPSS last October.
San Mateo, CA-based Coremetrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries. The firm's solutions provide real-time intelligence on what consumers are saying about products and services.
Recently, Coremetrics updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities.
IBM says that the acquisition will enable it to deliver 'powerful new business analytics solutions', to help measure the effectiveness of marketing campaigns and understand the shopping habits, likes and dislikes of customers.
'With this acquisition, we are extending our capabilities to give clients greater insight about customer behavior and sentiment about products and services, and give true foresight into their future buying patterns,' explained Craig Hayman, General Manager of IBM WebSphere.
Once the deal has closed in Q3, Coremetrics will become part of IBM's application and integration middleware portfolio, and all its 230 employees will join IBM.
'The combination of Coremetrics and IBM will deliver deeper business insights to address the real challenges and opportunities all companies face in an increasingly digital world,' added Coremetrics CEO Joe Davis.
Web sites: www.ibm.com and www.coremetrics.com .
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