Anametrix Expands to London and Amsterdam

US-based business analytics technology provider Anametrix has opened sales and technical operations in London and Amsterdam, while striking deals with resellers in Spain, China, Australia and Israel.

Launched in 2009 by Blaise Barrelet, the founder of analytics pioneer WebSideStory, Anametrix's SaaS (Software as a Service) technology promises to enable clients to aggregate online, off-line and external databases.

The technology correlates vast amounts of data including that gathered from web analytics, social media, search engine marketing (SEM), e-mail campaigns, market research surveys, customer relationship management (CRM), and enterprise resource planning (ERP).

As well as opening the two new offices, the firm is expanding its 'International Ambassador' reseller network through partnerships with Spanish web analytics, eye tracking and behavioural targeting firm Alt64; Chinese digital marketing solutions company Pegasus Mobile; business optimisation consultancy Ensyta in Australia; and Israeli systems integrator Bynet Software Systems.

In addition, its flagship InstaVista strategic insights platform now offers aggregation and visualisation of multiple online and offline data sources in six languages, to support regional and multi-national clients.

'Alt64, Pegasus Mobile, Ensyta, and Bynet Software Systems, are leading solutions specialists in their countries, and we are thrilled to work with these distinguished resellers to offer InstaVista business analytics technology to clients in Europe, Asia and Australia,' stated CEO Barrelet.

Web site: www.anametrix.com .