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Research News and Views from MRT
Are mobile surveys more intrusive? Will ICE change the face of online panels? Why don't we entirely trust Neuroscience? And should we now be a bit less worried about Google? From today, join the debate on the big issues in our MRT section.
 Change has never been so evident in the research industry: new techniques and technologies dominate DRNO and many of the fastest-growing firms are those doing things that didn't exist ten years ago. We're continuing to build our MRT section, which focuses on trends, technologies and techniques in the industry, with editorial comment and debate added to the feature articles, news and jobs already listed there for nine (and counting) different leading edge areas.
New today:
Mobile Potential and Pitfalls
Ubiquitous mobile comms are indeed a game-changer for research: nobody quite understands how they'll affect what we do - and as usual there's good and bad in this. > More
Sampling in the ICE Age
Some of the world's biggest online sample providers are working together on a system driving optimal sample quality. What effect will this have on those who are 'in' and those who are 'out'? > Continue
Why don't we entirely trust Neuroscience?
This month DRNO has featured six news stories on Neuromarketing and Eye-Tracking. If these technologies are the researchers' Holy Grail they claim, why are we reluctant to commit to them? > More
Google: Guest or Gatecrasher?
Google is partnering with industry association IAB Europe - and using TNS data - to launch a complex consumer information product. Is it moving away from the idea of outright competition with research and analytics firms, and should we worry if it's not? > Continue
More articles will appear soon, for these and the five other sectors already forming part of MRT - and four new sectors are due for launch shortly.
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