Mzinga Integrates OmniSocial with Facebook

US-based social software developer Mzinga has updated its flagship product OmniSocial, so that it can be integrated into social web platforms including Facebook.

Mzinga's products are used to host online communities and track discussions that take place in them. Last September, the firm raised $10m in venture capital, part of which is being used to fund a suite of social media marketing and analytics tools.

Delivered as a cloud-based model, the latest version of OmniSocial can be branded, configured and deployed to match customers' business needs - either as private or public community sites, or as integrated applications within existing web environments.

The new release can be integrated into social web applications, multiple mobile apps (including iPhone and Blackberry), and enhanced analytics tools, to provide real-time access to community performance metrics.

OmniSocial users can share social content with their Facebook feed via its open API, or from their company's SharePoint environment. Additionally, a new OmniSocial Control Panel provides a more intuitive interface and a host of new settings for managing multiple OmniSocial sites, user permissions, content and moderation.

With this release, the tool also features zones - spaces within sites where groups of users can interact around specific topics with access by user, by group, or open to all.

'OmniSocial was designed to help businesses better connect and collaborate,' explains VP of Marketing, Eve Sangenito. 'Organizations can use the tool for ongoing communication, collaboration, knowledge sharing, brand awareness, market research, peer support, and much more.'

Web site: www.mzinga.com .