B2B International Opens in Shanghai

UK-based B2B International has expanded its China operations with the opening of a new office in Shanghai, to meet its growing requirement for market research among Chinese and international companies with headquarters in the city.

The company specialises in business-to-business market research and intelligence studies on a global scale. Its services include market assessment and market entry, segmentation, product development, branding, customer satisfaction and employee satisfaction research, pricing strategy and ad studies.

From its new office in Shanghai and existing operation in Beijing, the company manages a network of market research suppliers across China and Asia.

Asia Business Development Manager Mark Hedley explains that this year's Shanghai Expo has generated global interest in the city, which he says has created commercial opportunities for companies across a range of industries.

'The addition of a Shanghai office to complement our existing Beijing operation extends our fieldwork coverage across the country and enables our consultants to better meet the needs of companies interested in China's potential,' states Hedley.

Web site: www.b2binternational.com .