TubeMogul Debuts 'Any Site' Video Analytics

US online video analytics firm TubeMogul has launched a self-serve suite of customized video player analytics, which it claims tracks every major video player, platform and delivery method on the web.

TubeMogul's advertising solution is powered by a data platform that tracks billions of video streams every month from the Internet's top publishers. Its new InPlay system can be installed in any video player, or as a plug-in for common video players and platforms.

Resulting viewership and engagement analytics include streams, time-watched, audience geography, video player embeds, what sites and search terms are referring viewers, completion rates and more.
Performance metrics include bandwidth delivered (and wasted), and rebuffer rates by geography. All data can be shared with clients and exported via Excel, data feeds and APIs.

'This is a profound shift from the few expensive solutions out there, and will provide the scale that was missing to bring online video to the next level,' comments David Toth, founder of web traffic measurement company NetRatings, now part of Nielsen.

InPlay's metrics can also be compared by any custom dimension, to enable - for instance - technical teams to compare rebuffer rates between different content delivery networks, and editors, content contributors, sales teams and their ad clients to compare per-second engagement and streams by different categories and content types.

TubeModul's CEO and co-founder Brett Wilson describes the new system as the 'gold standard' in video analytics.

Web site: www.tubemogul.com .