Nielsen Hires Le Roy for APAC Research Role

Nielsen has appointed Gai Le Roy to the role of Vice President Research - Audience Measurement, in its Asia Pacific online division.

Le Roy has worked in the media research sector for the past 20 years, specialising in media for the last dozen. Previous employers include Australian firms www.consult, and ninemsn where she was Insights Manager and Senior Analyst. Heavily involved in many online research and ratings ventures in the Australian market, she most recently chaired three councils for IAB Australia; research, measurement and standards and guidelines.

In her new role, she will lead the development of Nielsen's online audience measurement capabilities in the region. Based in Sydney, she will report to Nielsen's online Managing Director for Asia Pacific, Megan Clarken, who comments: 'The Asia Pacific region is a major focus for Nielsen over the next few years and as such, we are investing in bringing the industry's top researchers into our business to deliver world-class data and research to our clients. Gai is widely recognised as one of the best in the business and we are excited to have her join our team.'

The company's global home page is at www.nielsen.com .