Feature: Is Neuromarketing Scientific *Enough*?

New Scientist is a publication full of scientific scepticism and not particularly renowned for its love of marketing or market research. So if it says, 'I'm convinced this time there's something in it', we should perhaps listen. MrWeb's Nick Thomas interviews the magazine's Deputy Editor, Graham Lawton.

For a study, the magazine ran three possible covers past 19 right-handed males identified as 'occasional news stand buyers'. EEGs tracked the respondents' reactions on seeing each cover, and then their brain activity as they were asked questions about it, while eye movements were also tracked and analysed.

Details of findings from the research; of problems with volcanoes, spiders and using EEGs and fMRI scanners at the same time; and a word on convergence with other technologies, are all in the full article in the MRT neuromarketing section:

www.mrweb.com/mrt/neu10aug.htm .