Beyond Analysis Hires Former Experian Insight Head

UK-based transaction data specialist Beyond Analysis has appointed former Experian executive Lisa Didsbury as Director of Decision Sciences, responsible for leading the data analytics team and supporting the firm's growth plans over the next three years.

Founded in 2007 by former dunnhumby directors Paul Alexander (pictured) and William Beresford, Beyond Analysis uses transaction data to provide clients with a holistic view of their customers' lives. The firm is headquartered in London, with Asia Pacific operations based in Sydney, Australia.

Didsbury joins from Pacific Micromarketing in New Zealand, where as Micromarketing Manager she managed a team of business developers and analysts. For a dozen years prior to this, she served as Head of Data Insight at Experian Marketing Services.

'Lisa combines the expertise of a senior analyst with strong business acumen,' states Alexander. 'With an impressive track record in driving new product development and increasing margins, she will bring a combination of leadership, experience and energy to enhance the existing strengths of our analytics team.'

Web site: www.beyondanalysis.info .