Ace Metrix Hires Former YouGov US Ops Head

In the US, TV ad analytics specialist Ace Metrix has hired Jeffrey Stewart as Vice President of Operations, responsible for all research-related operations.

Ace Metrix offers analytics and competitive intelligence via a syndicated software service measuring television ads' creative effectiveness and featuring the patent-pending Ace Score.

Earlier this year, WPP Digital made a 'strategic investment' in Ace Metrix in order to provide clients with in-market TV ad performance metrics and insights.

Stewart joins from YouGov, for whom he worked as VP of US Operations with responsibility for all aspects of project execution including programming, data processing and field. Prior to this, Stewart held operational positions at MarketTools; first as Director, Sample Services and then as Director, Panel Management. Earlier in his career, he served as Senior Project Manager at Merrill Research & Associates.

'Efficient and effective operations is a critical component of any research organization and Jeff's years of experience in building and running similar types of operations will be invaluable to Ace Metrix as we continue to grow, states CEO Peter Daboll (pictured), to whom Stewart reports.

Web site: www.acemetrix.com .